Brad Noble

Name: Brad Noble
Residence (town/state): Arlington, MA
My wife Kari and I have 2 boys, Will (14) and Owen (11). I grew up skiing at Mad River Glen, and so have our boys.
I’ve been on the Board for the last 3 years, serving as the Treasurer leading the Finance Committee last year, and as the VP leading the Strategic Planning Committee this past year. Professionally, I’ve spent the last ten years leading product design and brand development for software companies, two of which were acquired by larger companies. Both offered valuable lessons about leadership, especially leading people through change, which often requires leaders to keep people focused on the things that must not change. I do my best work when I believe in the mission, and there’s no mission I believe in more than the mission of the Co-op at MRG.

Please give us a short statement as to why you are running for the Co-Op Board:

I ran for the board three years ago because I loved Mad River Glen and wanted to contribute whatever I could to the mission of the Cooperative. All of that is still true—this time, I want to use a second term to see through the good progress we’ve made these last few years and pull forward the next slate of trustees into leadership positions for the work ahead.

Why are you passionate about Mad River Glen and the Co-Op?

It’s not a choice, it just happens naturally. To me and to our family (and quite likely to you, if you’re reading this), Mad River Glen is among the most special places on earth. The mountain is one side of that, and the good people who love it and sustain it is the other.

What skills and experiences do you bring from your non-skiing life that would be an asset to the board?

I’ve been on the Board for the past 3 years, last year as Treasurer and this past year as VP, overseeing the development of the Cooperative’s strategic plan. I have a full view of the Cooperative—where we’ve been, where we are, and where we’re going—which will be an asset as the Board and management shift from planning to execution.

What identities and/or life experiences do you have that you think will bring greater diversity and unique perspectives to the Board?

Anyone who knows me would be right to describe me as a pretty average Joe, but I have found my professional experience to be useful in my time on the Board. For most of my career, at a variety of companies from startups to enterprises, I’ve been a leader of teams, most built around talented and energetic people who attack ambitious goals with uncertain outcomes. Our enduring experiment in cooperative ownership jibes well with all of that.