Shareholder Relations Committee: February 4, 2003





MadRiver Glen Cooperative

shareholder relations committee

Minutes of Meeting

Feb. 4th, 2003


A meeting of the Shareholder Relations Committee of the board of trustees of the Mad River Glen Cooperative was convened at 5:54 P.M. on January 7, 2003 at the Basebox at Mad River Glen Ski Area in Fayston, Vermont. The meeting was attended by Rick Moulton (Chair) and committee members Rocky Bleier, Bill Heinzerling, and Wendy Bridgewater. Rick kept the minutes.


Call to Order

Mr. Moulton called the meeting to order at 6:05 p.m.


Prior Minutes

The minutes of the committee’s prior meeting had not been circulated due to a miss-communication between, Moulton and Michls computers. Moulton noted that the glitch was fixed and Mr. Michls was resending the Jan. minutes via e mail.


GKM (Grand Keeper of the minutes)

It was agreed that since there were only a few on hand for the meeting, Moulton agreed to write up the minutes.



The new Echo was on the counter in the base box and the committee members reviewed it for the first time before meeting. The Echo contained many shareholder articles of interest, including the APR and election. The committee thought the issue was excellent and extends our compliments to Eric and his Marketing Dept., for the excellent community newsletter.


Mr. Moulton discussed a phone conversation he received from Allan Moats, who was checking in since he could not make the meeting. Allan had had a conversation with the Eric, the Marketing director, who suggested the coop news be inserted or even rolled into the Echo since both publications were being published in up coming same month. The Committee was concerned that the Coop News, which had only one issue under its belt, needed to keep its format and separate identity. The Echo it was thought served the greater Mad River Community, including Home Owners, Ski Patrol, Employees and guests as well as the Coop Shareholders. Mr. Bleier noted the Echo has human-interest MadRiver stories that appeal to a broad spectrum of Mad River Skiers. The Coop News, on the other hand, Mrs. Bridgewater concluded is more for hard news a fact sheet for shareholders only. Moulton pointed out that the format, no frills or photos, established for the first issue fit the purpose of being an information driven publication. The four committee members present were in agreement that the publication should continue like the first issue under separate mailing with the same recognizable mast head of Coop News and not be mailed in or rolled into the Echo.


Mr. Bleier voiced his concern that the secret coop website password was printed twice in the Echo. Although the Echo was touted as just for shareholders, in truth its basebox circulation alone showed that it worked very well serving the Mad River Community as a whole. And as such was offering access to the shareholders only information posted at the Coop website. Mr Bleier suggested that it be recommended to the board that the password be changed as soon as possible. Moulton argued that few would avail themselves of this opportunity and that he had enough trouble recalling the password as it was without changing it. Mr. Heinzerling pointed out that as a Board member, Mr. Bleier could bring this to the Board’s attention at the next meeting.


Mr. Moulton as the Chair, observed that he would try to place notices for up-coming publication deadlines on the web server in a more timely manner.




Mr. Moulton reminded the Committee of its mission from the board regarding the preparation of a Community Relations Plan. Due to the limited number of the members present, Moulton suggested tabling discussion until the March meeting. All present agreed. He did provide a copy for Mrs. Bridgewater.


Under old business the idea of a “shareholder identification item” to be given to all shareholders was again discussed. All present thought that it was a great idea so that shareholders could identify and communicate with one another. Moulton said he would bring the idea before the Board.


Mr. Bleier asked that Mr. Moulton inquire of Jamey and Management when they would be providing reports on the suggestions from suggestion box.





The next committee date was set for March 4, 2003 at 6:00PM in the basebox.



There being no further business to come before the board, the meeting adjourned at approximately 7:30 p.m.


Respectfully submitted, Rick Moulton


A true record.


ATTEST: Rick Moulton, Chairman SRC